Awfully Chocolate, awful?

One of the strangest shops in Hong Kong is definitely this cake shop. You go inside, there is nothing but three white walls around you with the big name Awfully Chocolate in front of you. There is one counter, and if you don't see the picture next to it, you will never know that this shop actually sells chocolate cakes and ice-cream. And yes, NOTHING is in the shop, not even one cake until you buy one and then the lady will show you a real cake from their shelves.

Originated from Singapore, the founder of this strangely designed shop is actually a couple of lawyers. The two people decided to leave the law field and started this shop in 1999, and immediately became the talk of the town. Now, you can find this shop from Singapore to Taiwan to Hong Kong.

Inside, you can only see one menu, and you can only find the prices in the name cards. There is no display at all, just one ice-cream counter with only one kind of ice-cream inside. They only sell three kinds of chocolate cakes, namely the All Chocolate Cake, Chocolate Banana Cake and Chocolate Rum & Cherry Cake. That's right, there are only four products, and all of them are made with pure dark chocolate.

And you cannot buy one slice. You have to buy the WHOLE cake. Wow.

Seriously, that is the first time I have seen a shop with such strong personality, from design to the products it makes. Tonight I was feeling a bit low, and I wanted some chocolate to cheer me up. Suddenly I remember this shop in one of the magazines (not ads because Awfully Chocolate never does ads as the founder believed that good things need no advertising) and tonight I decided to visit the white shop for a scoop of chocolate ice-cream.

And I saw a special promotion, buy one cake get a free scoop. So, why not? I got an All Chocolate Cake. First, I finished the whole scoop of ice-cream in the shop. Wow, just smooth and good! Very chocolate! You don't feel like eating ice-cream but really molten chocolate, but it is not that overwhelming, not too sweet or bitter. Just right! I love the cup they use for the ice-cream too! Here it is:

And now we start to go ahead with the cake!

And unboxing...

Wow! The chocolate is so rich and it is just mouth-watering! I am sure that any chocolate lovers cannot resist this!

I must say that this is one of the best chocolate cakes I have ever had. The reason is simple, it is rich but to the point that you can taste the chocolate and the cake. Sometimes, some cakes are too rich in chocolate that you can only taste the sweetness, which forces you to drink tons of water. This one has no such bad effect. Everything is very well balanced.

The cream of chocolate is very well done as it is smooth but not too soft like whipped cream. That fits well with spongy cake! Surprisingly, this cake is not heavy at all. Instead, it is light with all the chocolate cream around it, awfully well done I must say!

Let me tell you, I can finish this in less than three days! Finally a truly good chocolate cake place I will go from time to time!